Meta is top choice for advertisers running social campaigns due to its consistent return on ad spend, engaged user base, unique targeting parameters and multiple campaign goal types but savvy advertisers know they can no longer solely rely on performance-driven strategies; they must invest in creative and personalization strategies to maintain positive outcomes.

This guide focuses on automated creative personalization strategies that can drive success on Meta. With use cases tailored to specific campaign goals and objectives. Best practices spanning creative execution through activation. And, how to bring  it all together with time-saving workflows.