Clinch Named Best Personalization
and A/B Testing Platform
Digiday Technology Awards 2021
November 7, 2021 | Katie Arena
The 2021 Digiday Technology Awards recognize companies advancing the digital media industry by fostering tech-focused innovation — specifically, the kind that powers relevant and personalized advertising. Clinch embodies this mission, by taking the difficult job of producing and optimizing personalized ads across all channels and makes it simple, further echoed in their company mantra “personalization everywhere”.
The past year was full of its unique set of challenges, driven largely by the media landscape growing more fragmented than ever, and all sides are demanding more. For consumers, that means more personalized ad experiences, and for advertisers, it’s more value from their tech partners. When it comes to personalization and DCO, that value lies in the ability to automate dynamic ad creatives at scale, serve them across all channels, and in real-time uncover valuable intelligence, while constantly applying those insights back into a campaign. In addition to blowing their clients KPIs out of the water, Clinch is able to supply detailed learnings about what worked and what didn’t. These insights are often just as valuable as the creatives themselves.
What makes Clinch the Best Personalization and AB Testing Platform?
- Clinch is the only platform that can execute true omnichannel personalization, meaning, our AI applies learning from all channels, and across all channels, to make the best decisions across an entire campaign’s footprint (display, social, native, CTV/OTT, DOOH, audio, and more).
- Clinch’s creative automation tools empower advertisers with the ability to create an infinite number of variations from a single asset, all the while analyzing data points and event triggers to deliver users a hyper-personalized brand experience.
- Clinch’s AI-driven ad server and decisioning engine treats each impression like a small experiment, scaling intelligence and optimizations throughout an entire campaign
Oz Etzioni
CEO & Co-founder, Clinch
“A/B testing is often a core component to a successful strategy. Whether it’s understanding which promotional deals get auto intenders into dealerships for a test drive, or CPG brands looking to uncover which new seltzers flavors should make it into production, the learnings from DCO and testing are invaluable.”
To learn how Clinch’s award winning Personalization and A/B Testing Platform can impact your brand, contact info@clinch.co
