Clinch Expands Omnichannel Audio Reach through Strategic Partnership with Consumable
Advertisers leveraging Clinch’s Flight Control platform can seamlessly serve audio campaigns across Consumable’s global audio inventory, including audio out-of-home.
New York, NY – May 9th, 2024
Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today a new strategic partnership with Consumable, a distinguished leader in digital audio. This collaboration merges Clinch’s expertise in omnichannel ad serving and personalization with Consumable’s global digital audio inventory, to deliver more opportunities for brands to seamlessly reach their audiences with relevant, personalized audio messaging.
Advertisers leveraging Clinch’s Flight Control platform can now scale their audio campaigns across Consumable’s 120+ million Comscore verified user global inventory of over 30,000 podcasts, 10,000 streaming radio channels, 100,000 mobile applications, while benefiting from centralized campaign management and automated workflows. The partnership also offers flexible media activation options via Consumable’s proprietary DSP, EASI or curated PMPs through DV360, Yahoo, Nexxen and more.
“Our innovative partnership with Consumable extends Clinch’s robust ad serving capabilities to unique audio out-of-home experiences, in locations where off-line conversions such as in-store purchases are likely to occur” said Charel MacIntosh, Head of Business Development & Strategic Partnerships at Clinch.
Consumable’s Audio Everywhere™ Marketplace is a leading supplier of exclusive digital audio inventory with over $1B in annual supply and 120+ million Comscore verified unique users, growing every month. Further, they have a significant repository of multilingual inventory in support of audiences across North America, EMEA and APAC.
“We’re excited to partner with Clinch, bringing our strengths to create a more seamless process for connecting brands with their audiences with the utmost relevance,” stated Mark Levin, Founder and CEO of Consumable. This partnership brings Consumable’s’ patent-pending and exclusive audio-first supply to Clinch’s advertising partners through a seamless integration with their Flight Control platform.”
To learn more about the partnership, or Clinch’s audio capabilities, contact info@clinch.co.
About Clinch
Clinch is the recognized leader in omnichannel ad serving. The company’s AI-driven dynamic personalization technology delivers custom-tailored ad experiences across all channels, driving best-in-class performance and ROI. Flight Control, Clinch’s Omnichannel Campaign Activation Platform, enables agencies and brands to manage the entire campaign lifecycle, from strategy through activation and measurement, on a single platform that makes them massively more productive, efficient, and profitable. In everything Clinch does, it automates workflows and leverages data to personalize and optimize display and video ad experiences at scale, across programmatic, CTV, social media, in-app, native, and Digital Out of Home (DOOH). For more information visit: www.clinch.co
About Consumable
Consumable is a trailblazer in the digital advertising sector, with over $1b in annual audio supply and 120+ million Comscore verified unique audience members, Consumable offers innovative solutions to connect brands with their target audiences through their patent-pending and exclusive audio-first supply. Their Audio Everywhere™ Marketplace is a dynamic platform where advertisers can leverage audio ads to engage a diverse audience across every major digital channel.
