Oz Etzioni on
Creative Optimization
A look at how Clinch helps advertisers build better
audiences, optimize media, and improve ROI
New York, May 31, 2022
Throughout the ever-evolving, increasingly fragmented media landscape, personalized advertising is the most important tool a brand can use to reach their intended audience. Channel, device, and format agnostic, Dynamic Creative Optimization (DCO) is the key to effective personalization at every point in the consumer journey and has a proven track record of improved lift and engagement. DCO enables a brand to reach the right person, at the right time, and with the right content – creating a better viewer experience, improving a campaign’s performance and ultimately, increasing ROI.
Oz Etzioni, CEO and Co-Founder at Clinch spoke to Beet TV Founder and CEO Andy Plesser at LUMA’s State of Digital 2022 to discuss:
- A look into how Clinch aims to facilitate DCO for advertisers
- How DCO drives efficiency and results
- Personalization capabilities available across commerce to create a better shopping experience
