On The Digital Edge, Incubeta’s Group Marketing Director Lisa Morton led a conversation with Vanessa Bolosier, Creative Strategy Director at Incubeta, and Jessica Hondolero, VP of Creative Solutions at Clinch. Together, they discussed how brands had the opportunity to reposition creativity from a perceived cost to a true driver of profitability. The conversation highlighted how personalization, data, and AI had been used to scale high-performing campaigns and deliver long-term business value.

Key Takeaways:

• Creative was positioned as a strategic investment that fueled growth and built brand equity.

• Data proved most valuable when used to shape creative strategy—not simply collected.

• Playing it safe often led to generic output; bold creative ideas helped brands stand out.

• AI enhanced scale, automation, and personalization across the creative process.

• Omnichannel strategies ensured a consistent, cohesive customer experience.

• Transparent collaboration with tech partners allowed brands to optimize and adapt effectively.